KNOWLEDGE / FROM A TO Z

Glossary

Technology, explained clearly. Find a term, choose a letter or narrow the topic. Definitions include sources and their review date.

Terms 685 / 685

AProgramming

Apache Kafka

A distributed event-streaming platform that stores and reads records in topics. Data can be processed again according to configured retention rules.

Definition and sources
ABusiness

Apilo

A system integrating online sales operations, orders and sales channels. Synchronisation scope depends on available integrations and their configuration.

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AProgramming

Application

Software performing user tasks, such as document management. It may run in a browser, computer or phone; its interface and server service can be separate.

Definition and sources
AArtificial intelligence

Artificial intelligence

A field developing systems for recognition, prediction and content generation, among other tasks. It includes more than chatbots. This is the expanded name of AI; task performance does not establish consciousness or infallibility.

Definition and sources
AProgramming

ASP.NET

Microsoft's platform for web applications and services in the .NET ecosystem. ASP.NET Core differs from the older ASP.NET Framework, including platform support.

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AProgramming

Assembly language

A low-level language describing instructions for a processor architecture. It is translated into machine code; no single instruction set covers all processors.

Definition and sources
AMarketing

Attribution

Assigning conversion credit to marketing interactions. Different models and data coverage can produce different results for the same sale.

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AInternet

Autoresponder

A mechanism automatically replying to messages, such as during absence. Frequency and recipient limits help prevent reply loops and unnecessary disclosure.

Definition and sources
ADesign

AVIF

An image format using AV1 coding. It can reduce file size at good quality, but decoding support and variant-generation costs need consideration.

Definition and sources
BBusiness / Marketing

B2B (Business-to-Business)

A business relationship in which a company sells to another company. Examples include enterprise software and manufacturing supplies. B2B describes the customer, not a particular sales channel.

Definition and sources
BBusiness / Marketing

B2C (Business-to-Consumer)

A model in which a business sells goods or services to consumers. It includes online and offline transactions. The abbreviation identifies the customer type rather than the technology used.

Definition and sources
BProgramming

Babel

Tools transforming JavaScript, including syntax compatible with older environments. Syntax transformation does not necessarily supply missing runtime APIs.

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BProgramming / Websites

Back-end developer

A developer responsible for server-side application behaviour, including business logic, data access and APIs. Languages depend on the project. The role does not require mastery of every popular programming language.

Definition and sources
BProgramming

Backbone.js

A JavaScript library organising interfaces through models, collections, views and events. It provides lightweight structure rather than a complete prescribed rendering framework.

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BProgramming

Backend

The server-side portion responsible for logic, data and permissions. Browser interfaces communicate with it through requests.

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BSEO

Backlink

A link from another website to your page. It can help people discover content and provide a search signal. Context matters: buying links to manipulate rankings can breach a search engine's policies.

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BSEO

Backlink gap

A backlink comparison finding sites linking to competitors but not the analysed site. It identifies opportunities to assess, not links to copy automatically.

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BProjects

Backlog

An ordered list of work needed to improve a product. In Scrum, the Product Backlog evolves with learning rather than being frozen initially.

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BServers

Backup

A data copy intended for recovery after loss or corruption. Usefulness depends on freshness, separation and tested restoration, not merely a completion message.

Definition and sources