Technology, explained clearly. Find a term, choose a letter or narrow the topic. Definitions include sources and their review date.
Software delivered as a provider-managed service. Customers use the application while the provider maintains its environment. Subscriptions or licences may apply; SaaS does not eliminate costs or every customer responsibility.
Definition and sourcesA model of stages from initial contact to purchase and an ongoing relationship. It supports diagnosis, though real journeys can revisit earlier stages.
Definition and sourcesThe pseudonym of Bitcoin's author or authors and its white-paper author. The identity has not been publicly established. Speculation alone should not be presented as identifying a particular person.
Definition and sourcesAn XML-based vector-graphics format. Scaling preserves geometry; untrusted SVG requires sanitisation because it can contain active elements.
Definition and sourcesA description of data organisation and relationships. In SEO, the name often refers to Schema.org, a vocabulary of structured-data types and properties. These are different meanings; correct markup does not guarantee enhanced search results.
Definition and sourcesA crawler analysing technical site elements such as responses, links and metadata. Reports identify issues to assess but do not alone diagnose every traffic loss.
Definition and sourcesA framework for complex problems using transparency, inspection and adaptation. A Scrum Team includes a Product Owner, Scrum Master and Developers. A Sprint lasts no more than one month. Scrum is not a success guarantee or complete project recipe.
Definition and sourcesA Sass syntax largely compatible with CSS notation. It compiles into CSS; browsers do not directly execute SCSS source.
Definition and sourcesActivities concerning how a brand or person appears in search results. They should rely on accurate information rather than fabricated reviews.
Definition and sourcesA search-results page containing links, ads and additional modules. Layout varies by query, device, market and experiments.
Definition and sourcesA historical name for Google's experimental generative search experience. Earlier tests should not be equated with current AI Overviews availability in every country.
Definition and sourcesAnalysing and storing page information in a search index. Crawling does not guarantee indexing, and indexing does not guarantee visibility for a particular query.
Definition and sourcesThe goal behind a query, such as learning, comparison or purchasing. It is inferred from context; one phrase may express several intents.
Definition and sourcesWork to make pages easier to discover in unpaid search results, including content, structure and technical accessibility. It is not buying rankings and does not guarantee a position or a delivery date for results.
Definition and sourcesDividing audiences into groups using useful criteria such as needs or behaviour. Segments should improve decisions rather than merely complicate reporting.
Definition and sourcesMarketing through search engines. Usage can be broad, including SEO, or narrower, meaning paid search advertising. Agree scope in the brief. Buying an ad does not purchase an organic ranking.
Definition and sourcesA DNS policy authorising sending sources for the envelope-sender domain. It neither signs content nor alone authenticates the visible From field.
Definition and sourcesMaking useful content easier for search engines to discover, understand and present, including technical correctness. SEO supports organic visibility but does not guarantee rankings or traffic.
Definition and sourcesA network of sites used to support another site's promotion. If primarily intended for link manipulation, it can violate policies regardless of visual quality.
Definition and sourcesA program or system providing services to clients, such as HTTP responses or database access. The word also commonly describes its host machine. Servers can operate within local networks without internet access.
Definition and sourcesRecords of server events, requests and errors. They support diagnosis and auditing and need access controls, retention rules and limited secret recording.
Definition and sourcesA TLS extension transmitting the server name during connection establishment. It helps select a certificate on shared addresses and is not a DNS record.
Definition and sourcesA model where the provider manages substantial server and scaling responsibilities. Servers still exist; execution limits, costs and dependencies need assessment.
Definition and sourcesA platform for building and operating online stores. Features, integrations and infrastructure access depend on the selected product and service terms.
Definition and sources