GDN (Google Display Network)
Google's network for displaying ads across locations including websites and apps. Formats and targeting depend on the campaign. Display advertising differs from advertising within search results.
Definition and sourcesKNOWLEDGE / FROM A TO Z
Glossary
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Clear filtersGDPR (RODO)
EU Regulation 2016/679 governing personal-data protection, processing principles, duties and individual rights. Consent is one lawful basis, not a compulsory basis for every processing activity.
Definition and sourcesGeotargeting
Targeting content or ads by estimated audience location. Location can be inaccurate; presence and interest in a region are not always equivalent settings.
Definition and sourcesGit
A distributed version-control system recording changes and supporting branches and merges. Git is a tool; GitHub is a service using it. A repository copy may be complete or deliberately limited.
Definition and sourcesGitHub
A platform for Git repositories, change review and automation. GitHub is a service and Git a version-control system; Git works without GitHub.
Definition and sourcesGitOps
Principles for managing systems through declared, versioned state and automatic reconciliation. A repository stores desired state while controllers detect drift.
Definition and sourcesGlue records
Supporting name-server addresses supplied with DNS delegation. They bootstrap resolution when a server's address depends on the delegated zone.
Definition and sourcesGoogle Ads
Google's advertising platform supporting multiple channels and formats. Costs and delivery depend on campaign settings, auctions, quality and advertising policies.
Definition and sourcesGoogle AdSense
A Google service enabling publishers to earn from displaying ads. Revenue and conditions depend on the programme's model and policies. AdSense serves publishers; Google Ads serves advertisers.
Definition and sourcesGoogle Analytics
A Google service measuring events and analysing website and app use. Report quality depends on setup, consent and data coverage. Reports are neither complete visit records nor automatic evidence of campaign effectiveness.
Definition and sourcesGoogle Assistant
The name of Google's voice assistant for questions and device control. Google is moving parts of the experience to Gemini; feature availability depends on the device.
Definition and sourcesGoogle Bard
The historical name of Google's chatbot, replaced by Gemini in February 2024. Bard used different models during its development. It should not be described as a separate current service permanently based on LaMDA.
Definition and sourcesGoogle Business Profile
A business profile in Google services for eligible businesses. Accurate information and verification support customers but do not guarantee rankings.
Definition and sourcesGoogle Gemini
The name of Google's AI model family and services using those models. The Gemini app succeeded Bard. Models and apps are different things; tools vary by product, version and plan.
Definition and sourcesGoogle knowledge panel
An information panel about an entity shown by Google using available sources. It is not an ordinary ad or an automatic result of adding markup.
Definition and sourcesGoogle Merchant Center
A tool for supplying Google with product and store data. It enables eligible listings and campaign integrations; data must match the actual offering.
Definition and sourcesGoogle PageSpeed Insights
A Google tool assessing a page through lab testing and, when available, real-user data. Scores can vary between runs. A high score does not replace usability testing or cover every browsing condition.
Definition and sourcesGoogle ranking filter
A colloquial label for reduced website visibility. Distinguish manual actions, algorithm changes and technical problems; traffic decline alone does not identify a cause.
Definition and sourcesGoogle Search Console
A Google service reporting on search presence, indexing and selected technical problems. It does not purchase rankings. Reports change over time, and the tool does not guarantee every submitted page will be indexed.
Definition and sourcesGoogle spam update
An update to Google's systems detecting spam-policy violations. A coinciding traffic drop does not prove causation; website and data analysis are needed.
Definition and sourcesGooglebot
The name of Google's search crawling agents. User-Agent headers are easily spoofed; crawler identity can be verified using recommended methods.
Definition and sourcesGrafana
A platform for visualising and analysing observability data from multiple sources. Dashboards help interpretation but require correct data and alerting rules.
Definition and sourcesGrav CMS
A file-based CMS not requiring a conventional relational content database. It supports themes and plugins; backups must include files and configuration.
Definition and sourcesGrey-hat SEO
An informal label for supposedly borderline SEO practices. It is no official safety category; policy compliance depends on the action, not the label.
Definition and sources