Out-stream ads
Video ads appearing outside a main video stream, such as between page content. Availability and format names change with platform offerings.
Definition and sourcesKNOWLEDGE / FROM A TO Z
Glossary
Technology, explained clearly. Find a term, choose a letter or narrow the topic. Definitions include sources and their review date.
Terms 685 / 685
Outbound marketing
Marketing where a business initiates contact, such as advertising or direct sales. Channel choices should consider relevance, permission and recipient experience.
Definition and sourcesOWASP
An organisation and community developing open application-security resources. OWASP Top 10 describes important risk classes rather than certifying an entire product as secure.
Definition and sourcesPage builder
A visual tool assembling pages or interfaces from components and settings. It can operate within a CMS or independently. It reduces manual coding, while more complex behaviour can still require development.
Definition and sourcesPage experience
Aspects of using a page, including performance and intrusive elements. It is not one score guaranteeing Google rankings.
Definition and sourcesPageRank
A family of methods assessing page importance through link graphs. The historical public Google Toolbar score is not a current domain-quality metric.
Definition and sourcesPagination
Splitting a large list into pages. It needs usable URLs and navigation; infinite scrolling requires additional content-discovery planning.
Definition and sourcesPaid search results
Labelled ads presented in search results. Auction participation and payment do not buy positions in the organic index.
Definition and sourcesPartial-match anchor text
Link text containing part of a target phrase or an expanded version. Its usefulness chiefly comes from clearly describing the destination.
Definition and sourcesPassword
A secret used to authenticate a user. It should be unique; systems should store suitable password hashes rather than recoverable plaintext passwords.
Definition and sourcesPay per sale
A payment model based on attributed sales, common in affiliate marketing. Attribution windows, returns and qualifying-transaction rules depend on the programme.
Definition and sourcesPayment gateway
A service transmitting the data and messages needed to authorise payments between transaction participants. It may form part of a broader payment provider offering. The merchant must still secure the store and handle confirmations correctly.
Definition and sourcesPenetration testing
Authorised attempts to exploit weaknesses within an agreed scope. Reports describe the tested state; finding no flaws does not prove none exist.
Definition and sourcesPeople Also Ask
A related-questions section appearing in some search results. It can reveal audience needs, but its content and availability can change.
Definition and sourcesPerformance Max
A Google Ads campaign type combining multiple channels and automation. Outcomes depend on data, goals and assets; automation does not remove oversight needs.
Definition and sourcesPerformance tests
Tests of response time, throughput and load behaviour. Conditions must match the goal; one fast request does not prove peak-load resilience.
Definition and sourcesPhalcon
A PHP framework delivered as a runtime extension. Deployment needs compatible PHP and extension versions, which should be checked before selecting hosting.
Definition and sourcesPhishing
Impersonating a trusted entity to obtain information or induce action. It can use email, messages, calls and fraudulent websites.
Definition and sourcesPhoenix Framework
A web framework for Elixir and Erlang/OTP. It supports real-time applications among other uses and is not a PHP framework.
Definition and sourcesPHP (Hypertext Preprocessor)
A programming language used mainly on servers and in command-line scripts. It handles data, logic and HTTP responses. PHP need not produce HTML; it can return JSON, files or other outputs.
Definition and sourcesPHP 5.0
A PHP release whose changes included new object model. This branch has ended official support and should not be treated as a secure foundation for new deployments.
Definition and sourcesPHP 5.1
A PHP release whose changes included engine improvements and PDO. This branch has ended official support and should not be treated as a secure foundation for new deployments.
Definition and sourcesPHP 5.2
A PHP release whose changes included JSON and filter extensions. This branch has ended official support and should not be treated as a secure foundation for new deployments.
Definition and sourcesPHP 5.3
A PHP release whose changes included namespaces and closures. This branch has ended official support and should not be treated as a secure foundation for new deployments.
Definition and sources