Technology, explained clearly. Find a term, choose a letter or narrow the topic. Definitions include sources and their review date.
A ledger whose data blocks are linked cryptographically. In distributed networks, participants agree on its state through consensus rules. Resistance to changing history depends on the network's design and security; immutability is not absolute.
Definition and sourcesA PHP and Symfony-based content management system. It supports custom content types; requirements and support must be assessed for the specific version.
Definition and sourcesA toolkit for web interfaces, including layout grids, styles and reusable components. Bootstrap also includes JavaScript components. It accelerates development, while accessibility and performance still depend on implementation.
Definition and sourcesA bounce metric whose definition depends on the analytics tool. In GA4 it measures non-engaged sessions, not simply all single-page visits.
Definition and sourcesA graphic identifying a brand, such as a symbol without its full name. Trademark protection is not automatic for every design; registration and law matter.
Definition and sourcesA guide to a brand's rules, usually covering logos, colours, typography and applications, sometimes tone of voice. Scope varies by project. A brandbook can be broader than a logo usage manual.
Definition and sourcesDeveloping a brand's identity and how people perceive it. It includes positioning, promises, communication and customer experience. A logo is one branding tool, not the whole process.
Definition and sourcesNavigation showing a page's place in a site's hierarchy, such as Home / Glossary / API. It helps users reach parent sections. It need not reproduce their actual browsing history.
Definition and sourcesA description of a project's goals, audience, scope, constraints, budget and evaluation criteria. It aligns expectations before work begins. Briefs are not limited to websites and do not replace contracts.
Definition and sourcesA Google Ads keyword match type covering related searches. It needs search-term and campaign-goal monitoring, not just a keyword list.
Definition and sourcesA lossless compression algorithm used for web resources. Browser and server negotiate support; higher compression levels increase computational cost.
Definition and sourcesAttempts to discover a secret by trying many possibilities. Rate limiting, an additional authentication factor and monitoring help reduce their effectiveness.
Definition and sourcesA memory area temporarily holding data between operations. It helps accommodate processing-speed differences and is not synonymous with every cache.
Definition and sourcesA programme rewarding responsible vulnerability reports. The organiser defines testing scope and rules; it does not authorise unrestricted attacks.
Definition and sourcesA short, non-skippable Google Ads video format lasting up to six seconds. It is intended for concise messaging and reach.
Definition and sourcesA representative buyer profile based on research into needs, behaviour and purchasing context. Personas should guide decisions rather than reinforce untested stereotypes.
Definition and sources