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Glossary

Technology, explained clearly. Find a term, choose a letter or narrow the topic. Definitions include sources and their review date.

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DSocial media

Direct message

A direct message between platform users. Private describes limited visibility but alone confirms neither end-to-end encryption nor confidentiality from the operator.

Definition and sources
FMarketing / Social media

Facebook Pixel (Meta Pixel)

Now Meta Pixel: a tool recording selected website events for Meta advertising and measurement. Mobile apps use separate integrations. Deployment requires attention to privacy, consent and the quality of transmitted data.

Definition and sources
ISocial media

Instagram

Meta's platform for sharing and communicating through photos and video. Reach depends on features and recommendation systems; follower counts do not guarantee delivery.

Definition and sources
SMarketing / Social media

Social media

Platforms and tools for publishing content and interaction between users. They support business communication, communities and advertising. Visibility depends on platform rules and audiences; a profile alone does not guarantee customer reach.

Definition and sources
SSocial media

Swipe-up link

A historical gesture-based way to open links in Instagram Stories. Link stickers replaced it; old tutorials may describe an obsolete interface.

Definition and sources