Technology, explained clearly. Find a term, choose a letter or narrow the topic. Definitions include sources and their review date.
A description of data organisation and relationships. In SEO, the name often refers to Schema.org, a vocabulary of structured-data types and properties. These are different meanings; correct markup does not guarantee enhanced search results.
Definition and sourcesA crawler analysing technical site elements such as responses, links and metadata. Reports identify issues to assess but do not alone diagnose every traffic loss.
Definition and sourcesA search-results page containing links, ads and additional modules. Layout varies by query, device, market and experiments.
Definition and sourcesA historical name for Google's experimental generative search experience. Earlier tests should not be equated with current AI Overviews availability in every country.
Definition and sourcesAnalysing and storing page information in a search index. Crawling does not guarantee indexing, and indexing does not guarantee visibility for a particular query.
Definition and sourcesThe goal behind a query, such as learning, comparison or purchasing. It is inferred from context; one phrase may express several intents.
Definition and sourcesWork to make pages easier to discover in unpaid search results, including content, structure and technical accessibility. It is not buying rankings and does not guarantee a position or a delivery date for results.
Definition and sourcesMarketing through search engines. Usage can be broad, including SEO, or narrower, meaning paid search advertising. Agree scope in the brief. Buying an ad does not purchase an organic ranking.
Definition and sourcesMaking useful content easier for search engines to discover, understand and present, including technical correctness. SEO supports organic visibility but does not guarantee rankings or traffic.
Definition and sourcesA network of sites used to support another site's promotion. If primarily intended for link manipulation, it can violate policies regardless of visual quality.
Definition and sourcesA colloquial term for broad, popular queries near the head of the search distribution. Intent is often ambiguous; word count alone does not determine the category.
Definition and sourcesA technical website-audit and crawl-visualisation tool. Suggestions require contextual review; not every detected difference is a business defect.
Definition and sourcesInformation described in a machine-readable format, such as JSON-LD using Schema.org. Valid markup enables eligible presentations but does not guarantee rich results.
Definition and sourcesA historical term for a supplementary Google results index. It should not diagnose every currently unindexed page; use current indexing reports.
Definition and sourcesA term combining search visibility with the experience after reaching a page. It encourages attention to the whole journey. SXO is not a separate official Google algorithm or a guarantee of ranking gains through “emotions”.
Definition and sources