Sales funnel
A model of stages from initial contact to purchase and an ongoing relationship. It supports diagnosis, though real journeys can revisit earlier stages.
Definition and sourcesKNOWLEDGE / FROM A TO Z
Glossary
Technology, explained clearly. Find a term, choose a letter or narrow the topic. Definitions include sources and their review date.
Terms 10 / 685
Clear filtersSearch engine reputation management
Activities concerning how a brand or person appears in search results. They should rely on accurate information rather than fabricated reviews.
Definition and sourcesSegmentation
Dividing audiences into groups using useful criteria such as needs or behaviour. Segments should improve decisions rather than merely complicate reporting.
Definition and sourcesSingle opt-in
Subscription without an extra confirmation email step. It is simpler but does not verify address control through that additional step.
Definition and sourcesSkippable in-stream ads
A historical term for skippable ads shown within video content. Check current Google Ads documentation for format and view-counting rules.
Definition and sourcesSocial media
Platforms and tools for publishing content and interaction between users. They support business communication, communities and advertising. Visibility depends on platform rules and audiences; a profile alone does not guarantee customer reach.
Definition and sourcesSocial media optimisation
Improving profiles and content for social-media use and sharing. It should serve audiences; hashtags alone do not constitute a strategy.
Definition and sourcesSoft bounce
A temporary email-delivery problem such as a full mailbox. Providers may retry; persistent problems require contact-quality review.
Definition and sourcesSponsored article
A publication created or placed for payment to promote something. It should be clearly labelled, and paid links appropriately qualified, for example with rel="sponsored".
Definition and sourcesSubscription
Enrolment in recurring services, access or content, whether paid or free. Terms should explain charges, renewal and cancellation. Newsletter subscriptions are one example rather than the whole definition.
Definition and sources