Real-time marketing
Marketing responding to current events and context. Publishing quickly should not replace verification of facts, tone and brand fit.
Definition and sourcesKNOWLEDGE / FROM A TO Z
Glossary
Technology, explained clearly. Find a term, choose a letter or narrow the topic. Definitions include sources and their review date.
Terms 6 / 685
Clear filtersReferral traffic
Traffic attributed to visits from another website under analytics rules. Missing referrer information and campaign configuration can affect classification.
Definition and sourcesRemarketing
Advertising to people who previously had a defined interaction. It requires appropriate data, consent and platform compliance rather than unrestricted tracking.
Definition and sourcesRemarketing lists for search ads
A historical acronym for using previous-audience lists in search advertising. Check Google Ads for current segment names and requirements.
Definition and sourcesResponsive display ads
Google Ads creatives assembled from supplied images, text and other assets. The platform adapts combinations to placements; all submitted assets need review.
Definition and sourcesReturn on ad spend
Attributed revenue or conversion value divided by ad spend. It is not margin or profit and needs reliable values and attribution.
Definition and sources