B2B (Business-to-Business)
A business relationship in which a company sells to another company. Examples include enterprise software and manufacturing supplies. B2B describes the customer, not a particular sales channel.
Definition and sourcesKNOWLEDGE / FROM A TO Z
Glossary
Technology, explained clearly. Find a term, choose a letter or narrow the topic. Definitions include sources and their review date.
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Clear filtersB2C (Business-to-Consumer)
A model in which a business sells goods or services to consumers. It includes online and offline transactions. The abbreviation identifies the customer type rather than the technology used.
Definition and sourcesBidding strategies
Rules setting advertising bids towards goals such as clicks or conversion value. Automated strategies require correct data and sensible cost limits.
Definition and sourcesBounce rate
A bounce metric whose definition depends on the analytics tool. In GA4 it measures non-engaged sessions, not simply all single-page visits.
Definition and sourcesBroad match
A Google Ads keyword match type covering related searches. It needs search-term and campaign-goal monitoring, not just a keyword list.
Definition and sourcesBumper ads
A short, non-skippable Google Ads video format lasting up to six seconds. It is intended for concise messaging and reach.
Definition and sourcesBuyer persona
A representative buyer profile based on research into needs, behaviour and purchasing context. Personas should guide decisions rather than reinforce untested stereotypes.
Definition and sources