Link building
Earning links through valuable material and relationships. Buying links to manipulate rankings can violate search policies; link count alone is insufficient.
Definition and sourcesKNOWLEDGE / FROM A TO Z
Glossary
Technology, explained clearly. Find a term, choose a letter or narrow the topic. Definitions include sources and their review date.
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Clear filtersLink equity
A colloquial term for ranking signals associated with links. It is not an official public Google measurement or a simple quantity divided by link count.
Definition and sourcesLink exchange scheme
An organised link-exchange system intended to influence rankings. Manipulative large-scale schemes can violate search policies regardless of the service's name.
Definition and sourcesLocal SEO
Activities improving a business's visibility in location-related searches. They include consistent business information, content and profiles, without guaranteeing a position.
Definition and sourcesLong-tail keywords
Queries from the lower-volume part of the search distribution, often more specific. Long tail does not simply mean any phrase with many words.
Definition and sources