Keyword
A word or phrase describing a query and content topic. Planning should consider intent and audience language, not just exact repetition.
Definition and sourcesKNOWLEDGE / FROM A TO Z
Glossary
Technology, explained clearly. Find a term, choose a letter or narrow the topic. Definitions include sources and their review date.
Terms 5 / 685
Clear filtersKeyword cannibalisation
Similar pages competing for the same search need and splitting signals. Using a phrase on several pages alone does not establish a problem.
Definition and sourcesKeyword clustering
Grouping keywords by topic and intent to plan suitable pages. Similar wording is insufficient when users seek different answers.
Definition and sourcesKeyword density
A phrase's occurrence ratio relative to text length, depending on counting rules. No universal percentage guarantees rankings; meaning and usefulness matter more.
Definition and sourcesKeyword stuffing
Unnaturally filling a page with keywords to manipulate results. It can involve lists, repetition or hidden text and violates Google's policies.
Definition and sources