Backlink
A link from another website to your page. It can help people discover content and provide a search signal. Context matters: buying links to manipulate rankings can breach a search engine's policies.
Definition and sourcesKNOWLEDGE / FROM A TO Z
Glossary
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Clear filtersBacklink gap
A backlink comparison finding sites linking to competitors but not the analysed site. It identifies opportunities to assess, not links to copy automatically.
Definition and sourcesBacklink profile
A website's incoming links and their characteristics. Analysis considers sources, context and quality; referring-domain counts alone are insufficient.
Definition and sourcesBlack-hat SEO
SEO practices violating search-engine policies, such as manipulative links or cloaking. They can lead to ignored signals, reduced visibility or removal from results.
Definition and sources