Responsive display ads
Google Ads creatives assembled from supplied images, text and other assets. The platform adapts combinations to placements; all submitted assets need review.
Definition and sourcesKNOWLEDGE / FROM A TO Z
Glossary
Technology, explained clearly. Find a term, choose a letter or narrow the topic. Definitions include sources and their review date.
Terms 87 / 685
Clear filtersReturn on ad spend
Attributed revenue or conversion value divided by ad spend. It is not margin or profit and needs reliable values and attribution.
Definition and sourcesSales funnel
A model of stages from initial contact to purchase and an ongoing relationship. It supports diagnosis, though real journeys can revisit earlier stages.
Definition and sourcesSearch engine reputation management
Activities concerning how a brand or person appears in search results. They should rely on accurate information rather than fabricated reviews.
Definition and sourcesSegmentation
Dividing audiences into groups using useful criteria such as needs or behaviour. Segments should improve decisions rather than merely complicate reporting.
Definition and sourcesSingle opt-in
Subscription without an extra confirmation email step. It is simpler but does not verify address control through that additional step.
Definition and sourcesSkippable in-stream ads
A historical term for skippable ads shown within video content. Check current Google Ads documentation for format and view-counting rules.
Definition and sourcesSocial media
Platforms and tools for publishing content and interaction between users. They support business communication, communities and advertising. Visibility depends on platform rules and audiences; a profile alone does not guarantee customer reach.
Definition and sourcesSocial media optimisation
Improving profiles and content for social-media use and sharing. It should serve audiences; hashtags alone do not constitute a strategy.
Definition and sourcesSoft bounce
A temporary email-delivery problem such as a full mailbox. Providers may retry; persistent problems require contact-quality review.
Definition and sourcesSponsored article
A publication created or placed for payment to promote something. It should be clearly labelled, and paid links appropriately qualified, for example with rel="sponsored".
Definition and sourcesSubscription
Enrolment in recurring services, access or content, whether paid or free. Terms should explain charges, renewal and cancellation. Newsletter subscriptions are one example rather than the whole definition.
Definition and sourcesUpselling
Offering a more capable or expensive version of the selected product. It should fit the need and differs from selling a separate complementary product.
Definition and sourcesUser-generated content
Content created by users, such as comments and reviews. It needs moderation, abuse controls and publishing rules and is not automatically trustworthy.
Definition and sourcesWebinar
An online presentation or meeting for an audience. It needs interaction, accessibility and recording planning; the format alone does not ensure valuable training.
Definition and sources