Cost per view
The cost of a qualifying video-ad view or related interaction, depending on format. Check the platform's definition of a view.
Definition and sourcesKNOWLEDGE / FROM A TO Z
Glossary
Technology, explained clearly. Find a term, choose a letter or narrow the topic. Definitions include sources and their review date.
Terms 87 / 685
Clear filtersCross-selling
Offering products that complement a customer's existing choice. It differs from upselling, which usually suggests a more expensive or advanced version.
Definition and sourcesCTA (Call to Action)
A prompt for a specific action, such as booking a call or downloading a guide. It can be a button, link or text. It should explain the next step and deliver what it promises.
Definition and sourcesCustomer acquisition cost
Customer acquisition cost divides defined acquisition spending by new customers. Comparisons need consistent time periods and cost coverage.
Definition and sourcesCustomer experience
The overall customer experience across interactions with a business, from initial information to post-purchase support. It is not limited to website appearance.
Definition and sourcesCustomer insight
An evidence-based conclusion explaining customer needs or behaviour. A single observation or guess is not yet a validated insight.
Definition and sourcesCustomer satisfaction score
A satisfaction measure based on survey answers after a defined experience. Results depend on question wording, scale and respondents, so context is essential.
Definition and sourcesDemand Gen campaigns
A Google Ads campaign type using visual formats to build interest and conversions. Check current documentation for available placements and settings.
Definition and sourcesDouble opt-in
A subscription process requiring an additional confirmation, usually through an emailed link. It helps verify address control but does not replace valid consent wording.
Definition and sourcesDynamic Search Ads
Google Dynamic Search Ads use website content to match searches. DSA can also mean the Digital Services Act; this entry concerns advertising.
Definition and sourcesEmail blast
A colloquial term for a one-off bulk message campaign. Broad reach does not replace segmentation, recipient permission and deliverability checks.
Definition and sourcesEmail deliverability
The ability of email to reach recipients, especially the intended inbox placement. Server acceptance does not guarantee inbox placement or reading.
Definition and sourcesEmail marketing
Marketing communication by email to appropriately permitted recipients. It includes segmentation, content, deliverability and outcome measurement rather than bulk sending alone.
Definition and sourcesEmail open rate
The share of recipients with recorded opens under the tool's rules. Image blocking and privacy protection can distort it; it does not reliably measure reading.
Definition and sourcesEmail template
A reusable email layout and content pattern. It needs mail-client tests, a text version and checks of accessibility and links.
Definition and sourcesEvergreen content
Content remaining useful longer than a current news item. It still needs updates to examples, links and changing facts.
Definition and sourcesFacebook Pixel (Meta Pixel)
Now Meta Pixel: a tool recording selected website events for Meta advertising and measurement. Mobile apps use separate integrations. Deployment requires attention to privacy, consent and the quality of transmitted data.
Definition and sourcesFloodlight
A conversion-measurement system used in Google Marketing Platform. Implementation needs correct events, consent configuration and understanding of attribution rules.
Definition and sourcesGDN (Google Display Network)
Google's network for displaying ads across locations including websites and apps. Formats and targeting depend on the campaign. Display advertising differs from advertising within search results.
Definition and sourcesGeotargeting
Targeting content or ads by estimated audience location. Location can be inaccurate; presence and interest in a region are not always equivalent settings.
Definition and sourcesGoogle Ads
Google's advertising platform supporting multiple channels and formats. Costs and delivery depend on campaign settings, auctions, quality and advertising policies.
Definition and sourcesGoogle AdSense
A Google service enabling publishers to earn from displaying ads. Revenue and conditions depend on the programme's model and policies. AdSense serves publishers; Google Ads serves advertisers.
Definition and sourcesGoogle Business Profile
A business profile in Google services for eligible businesses. Accurate information and verification support customers but do not guarantee rankings.
Definition and sourcesGoogle Merchant Center
A tool for supplying Google with product and store data. It enables eligible listings and campaign integrations; data must match the actual offering.
Definition and sources