Paid search results
Labelled ads presented in search results. Auction participation and payment do not buy positions in the organic index.
Definition and sourcesKNOWLEDGE / FROM A TO Z
Glossary
Technology, explained clearly. Find a term, choose a letter or narrow the topic. Definitions include sources and their review date.
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Clear filtersPay per sale
A payment model based on attributed sales, common in affiliate marketing. Attribution windows, returns and qualifying-transaction rules depend on the programme.
Definition and sourcesPerformance Max
A Google Ads campaign type combining multiple channels and automation. Outcomes depend on data, goals and assets; automation does not remove oversight needs.
Definition and sourcesProduct ads
Product ads displaying data such as image, price and seller. In Google they rely on product data and the rules of the relevant campaign format.
Definition and sources