Mailing list
A collection of contacts and information about their permission to receive messages. An email address alone proves neither consent nor contact validity.
Definition and sourcesKNOWLEDGE / FROM A TO Z
Glossary
Technology, explained clearly. Find a term, choose a letter or narrow the topic. Definitions include sources and their review date.
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Clear filtersMatomo, formerly Piwik
A web-analytics platform formerly called Piwik. Self-hosting increases data control but does not remove privacy-configuration and collection responsibilities.
Definition and sourcesMeta ads on Facebook
Ads delivered within Facebook through Meta's tools. Placement, objectives and targeting depend on campaign settings and platform rules.
Definition and sourcesMicro-conversion
A smaller event indicating progress towards a main goal, such as starting a form. It is not automatically a sale; validate its value with data.
Definition and sources