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Glossary

Technology, explained clearly. Find a term, choose a letter or narrow the topic. Definitions include sources and their review date.

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LMarketing

Lead magnet

Useful material or a benefit offered in exchange for contact details. Downloading it does not automatically permit every form of marketing communication.

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LMarketing

Location asset

A Google Ads asset showing business-location information. The former extension terminology corresponds to current assets; keep business data current.

Definition and sources