Email blast
A colloquial term for a one-off bulk message campaign. Broad reach does not replace segmentation, recipient permission and deliverability checks.
Definition and sourcesKNOWLEDGE / FROM A TO Z
Glossary
Technology, explained clearly. Find a term, choose a letter or narrow the topic. Definitions include sources and their review date.
Terms 6 / 685
Clear filtersEmail deliverability
The ability of email to reach recipients, especially the intended inbox placement. Server acceptance does not guarantee inbox placement or reading.
Definition and sourcesEmail marketing
Marketing communication by email to appropriately permitted recipients. It includes segmentation, content, deliverability and outcome measurement rather than bulk sending alone.
Definition and sourcesEmail open rate
The share of recipients with recorded opens under the tool's rules. Image blocking and privacy protection can distort it; it does not reliably measure reading.
Definition and sourcesEmail template
A reusable email layout and content pattern. It needs mail-client tests, a text version and checks of accessibility and links.
Definition and sourcesEvergreen content
Content remaining useful longer than a current news item. It still needs updates to examples, links and changing facts.
Definition and sources