Licensed project materials, such as photos, illustrations or music. Terms depend on the asset and licence. Royalty-free does not mean copyright-free or unrestricted; some material is licensed only for editorial use.
A composition presenting a brand's visual direction through elements such as colours, typography and imagery. It helps agree an aesthetic before detailed design. It is neither a complete identity system nor technical documentation.
Designing and organising written text through typefaces, sizes, spacing and hierarchy. It affects readability and communication character. Typography concerns the whole text arrangement, not only font selection.
The means through which a person operates a system, including graphical elements, text, touch or voice. UI is part of user experience; button appearance does not account for all UX.
A description of user steps, goals and difficulties in context. Journey maps should be research-based; an ideal imagined path does not replace observation.
A person's experience with a product, service or organisation, including understanding, usability and feelings before, during and after use. UX extends beyond screen aesthetics and digital products.
Images represented by geometric objects and parameters, such as curves, allowing scaling without pixel-grid limitations. A vector file can still contain embedded raster images. “Vector” also has a separate mathematical meaning.
An image format supporting lossy and lossless compression and transparency. Choose settings for the content; the extension alone does not guarantee small files.
A simplified outline of interface structure and hierarchy. It supports layout discussion before visual refinement and need not reproduce final imagery or interactions.