AVIF
An image format using AV1 coding. It can reduce file size at good quality, but decoding support and variant-generation costs need consideration.
Definition and sourcesKNOWLEDGE / FROM A TO Z
Glossary
Technology, explained clearly. Find a term, choose a letter or narrow the topic. Definitions include sources and their review date.
Terms 33 / 685
Clear filtersBitmap
An image formed from a grid of pixels. Enlarging beyond its resolution can reveal pixels; file format and compression are separate properties.
Definition and sourcesBrand mark
A graphic identifying a brand, such as a symbol without its full name. Trademark protection is not automatic for every design; registration and law matter.
Definition and sourcesBrandbook
A guide to a brand's rules, usually covering logos, colours, typography and applications, sometimes tone of voice. Scope varies by project. A brandbook can be broader than a logo usage manual.
Definition and sourcesBranding
Developing a brand's identity and how people perceive it. It includes positioning, promises, communication and customer experience. A logo is one branding tool, not the whole process.
Definition and sourcesCanva
A design platform with an editor and templates. Rights to use elements, photographs and templates depend on licensing and intended use.
Definition and sourcesDTP (Desktop Publishing)
Preparing publication layouts on a computer, including text composition, graphics and production files. Examples include books, catalogues and PDFs. Printed material must also meet the printer's technical specifications.
Definition and sourcesEye tracking
Measuring gaze direction and movement during a study. It helps analyse attention, but looking at an element does not prove understanding or purchase intent.
Definition and sourcesFont Awesome
An icon library available through formats including SVG and fonts. Sets and licences differ. Free icon counts and features depend on the release; check the licence of the specific collection used.
Definition and sourcesGrid
A system arranging design elements in rows and columns. It supports rhythm and relationships. CSS Grid is a specific browser layout mechanism; a designer's grid need not be implemented with it.
Definition and sourcesGUI (Graphical User Interface)
An interface using visual elements such as windows, buttons and menus. GUI is one form of user interface. Other interfaces can be text-based or voice-based.
Definition and sourcesInfographic
A visual presentation of information or data explaining relationships. It needs clear sources, honest proportions and a textual alternative for nonvisual access.
Definition and sourcesJPEG
A common raster-image format, usually using lossy compression. It suits photographs; repeated compression can reduce quality.
Definition and sourcesKey visual
A campaign's or brand communication's main visual motif, combining elements such as photography, illustration and typography. It can be adapted across formats. It is not the name of one specific advertising format.
Definition and sourcesLayout
The arrangement of text, graphics, space and navigation in a design. It establishes hierarchy and relationships. A good layout helps people understand content; visual impact does not replace readability.
Definition and sourcesLogo
A visual identifier for a brand, organisation or product. It may be a symbol, wordmark or combination. It should work in its intended applications; simplicity is not the sole evaluation criterion.
Definition and sourcesLogo usage manual
A guide covering logo versions, colours, clear space, minimum sizes and incorrect uses. It supports consistent identification. It need not cover the entire brand strategy; broader rules may belong in a brandbook.
Definition and sourcesMockup
A visual presentation of a design in context, such as an interface inside a device frame. It need not be interactive or prove a working product exists.
Definition and sourcesPNG
A raster format with lossless compression and transparency. It preserves sharp edges well but can produce larger photographic files than lossy formats.
Definition and sourcesPortfolio
Selected work showing an author's skills and approach. It should distinguish real projects, concepts and the author's personal contribution.
Definition and sourcesPrint finishing
Techniques changing printed material's appearance or properties, including varnishing, laminating, foiling and embossing. Not all involve coatings. Results and durability depend on the substrate, process and prepared artwork.
Definition and sourcesPrint production
Preparing and producing printed publications, including typesetting, file preparation, printing and finishing. Technology and material parameters should follow the requirements of the particular production job.
Definition and sourcesRaster image
An image represented by a pixel grid, such as a photograph. Pixel dimensions describe spatial detail; PPI relates those dimensions to print size. Enlargement usually involves interpolation and may reveal limited detail.
Definition and sourcesScalable Vector Graphics
An XML-based vector-graphics format. Scaling preserves geometry; untrusted SVG requires sanitisation because it can contain active elements.
Definition and sources