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An image formed from a grid of pixels. Enlarging beyond its resolution can reveal pixels; file format and compression are separate properties.
Definition and sourcesKNOWLEDGE / FROM A TO Z
Glossary
Technology, explained clearly. Find a term, choose a letter or narrow the topic. Definitions include sources and their review date.
Terms 4 / 685
Clear filtersBrand mark
A graphic identifying a brand, such as a symbol without its full name. Trademark protection is not automatic for every design; registration and law matter.
Definition and sourcesBrandbook
A guide to a brand's rules, usually covering logos, colours, typography and applications, sometimes tone of voice. Scope varies by project. A brandbook can be broader than a logo usage manual.
Definition and sourcesBranding
Developing a brand's identity and how people perceive it. It includes positioning, promises, communication and customer experience. A logo is one branding tool, not the whole process.
Definition and sources